I am sorely tempted to respond, saying that I will write one kickass five-hundred-word article incorporating all five topics. In fact, I’ve already written it. It goes like this:
Bruno the Magician needed to improve his act. He had the magic trick—he could turn hybrid bikes into pine Barcaloungers with just a little eye of newt and some hairlice. However, he usually had to steal the hybrid bikes, and while Bruno wasn’t the most cleanly of magicians, he did not at the moment have hairlice. Somehow, he had to find a way to get the bikes and the lice in one place. He also required an audience, as what magician wants to perform such a feat with no one to watch.
Bruno, old boy, he thought to himself, you need to find a marketing consultant. So Bruno got in touch with the guy who sold his pine Barcaloungers and asked him about how he advertised his wares.
“Oh, I go ACME Marketing up the street,” he said. And so Bruno stole his last bike, bought some hairlice from his usual connection, and with his eye of newt went up the street to ACME Marketing. There, he told the marketing consultant of his woes and showed him the trick.
Upon viewing such a magical transformation, the marketing guru cried, “Genius! You simply must continue to transform hybrid bikes into pine furniture. If you will just sign here and give me $500, I will be able to provide you with a marketing plan.”
Now Bruno was not a rich man, but since he did not want to wind up in jail (the signs for missing hybrid bikes were clogging the telephone poles around town, and the cops were on the lookout for the mystery thief), he decided to sign the papers and fork over the money.
“Excellent,” the ACME Marketing consultant said. “Now here’s the secret: Recycling. You convince people who were about to trade in their hybrid bikes that they would rather recycle them instead of junk them. In return for the bike and a small fee, they get a pine Barcalounger, or they can get a percentage from the proceeds of the sale of said pine Barcalounger. That way, you won’t piss off your dealer friend, and you’ll still get some money.”
Bruno the Magician smiled, “Yes, yes,” he said. “That’s just the thing. Recycling. I wonder why I didn’t think of it. There’s just one more thing. Where do I get the hairlice?”
While the ACME Marketing consultant was tempted to charge Bruno more for the advice, he really liked the trick and decided to help the magician.
“I know. You perform you magic trick at a school. School children are filthy beasts, and one of them almost always has hairlice. So you get a group of hybrid bike owners ready to surrender their bikes, schedule a magic show, and presto! You’ll do your trick and stay out of jail!”
So happy was Bruno that he could have kissed the ACME Marketing consultant. “Perfect! I’ll start advertising today! How can I ever thank you?”
“Well,” the ACME Marketing consultant said, “I could always use a pine Barcalounger.”
I think I’ll send the man my story and see what he thinks. I could make fifty bucks!